Privacy Policy

PERSONAL INFORMATION WE COLLECT

When you interact with our Site—whether browsing, signing up for updates, or placing an order—we may collect certain information that personally identifies you. This includes your name, email address, contact number, shipping and billing address, and payment details. We also collect certain technical data automatically when you access the Site, such as your device type, browser, IP address, time zone, and browsing patterns. This includes the pages you view, referring websites, and your activity on our platform.

This automatically-collected data is referred to as Device Information and is gathered through:

  • Cookies: Data files placed on your device, which often include an anonymous unique identifier. You may disable these through your browser settings. Learn more at allaboutcookies.org.
  • Log Files: These track actions on the Site and collect data like your IP address, browser type, and timestamps.
  • Web Beacons, Tags, and Pixels: Used to monitor how you interact with the Site.

When you place an order, we collect your name, address, phone number, and email to fulfill the order. This is termed as Order Information.

Together, Device Information and Order Information constitute your Personal Information in this policy.

HOW WE USE YOUR PERSONAL INFORMATION

We use your Personal Information to provide and improve your shopping experience with Aura Bedding. This includes:

  • Processing your orders and payments securely
  • Arranging shipping and providing order confirmations
  • Responding to customer service queries
  • Verifying identity to detect and prevent fraud
  • Sending promotional emails, SMS, or WhatsApp messages, when consent is given
  • Analysing user behavior to improve website functionality and product offerings
  • Complying with legal obligations

You can choose to opt out of marketing communications by following the unsubscribe link in our emails or contacting us directly at support@aurabedding.in.

PAYMENT & LEGAL COMPLIANCE

When you make a purchase, your payment information is securely processed by our payment gateway providers. Aura Bedding does not store your credit/debit card details.

We may also disclose your information if required to comply with legal proceedings, protect the rights and property of Aura Bedding, or ensure safety and regulatory compliance.

SHARING YOUR PERSONAL INFORMATION

We only share your Personal Information with trusted third-party service providers to perform specific functions on our behalf. These include:

  • Payment gateways for secure transactions
  • Courier partners for shipping
  • Analytics tools (like Google Analytics) to study browsing behavior and improve the Site
  • Marketing platforms to deliver relevant ads and updates

We never sell or rent your personal data.

To learn more about how Google handles your information, visit: Google Privacy Policy.
You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout

THIRD-PARTY TOOLS & LINKS

The Site may contain links to external websites or tools. Aura Bedding does not control these and is not responsible for their privacy practices. We encourage you to review their policies before sharing personal data.

BEHAVIOURAL ADVERTISING

Aura Bedding may use your Personal Information to provide personalized advertising via Facebook, Google, or similar platforms.

To opt out of targeted ads:

Or visit the Digital Advertising Alliance: optout.aboutads.info

DO NOT TRACK

Please note that we do not modify our data collection practices in response to “Do Not Track” browser signals.

DATA RETENTION

We retain your Order Information for our records, legal obligations, and customer support unless you request its deletion. You may write to us to request the deletion of your personal data unless legally required to retain it.

MINORS

Aura Bedding does not knowingly collect data from children under the age of 18. If you believe your child has shared personal data with us, please contact us at support@aurabedding.in and we will promptly remove such data.

CHANGES TO THIS POLICY

We may revise this Privacy Policy periodically to reflect changes in our practices or for legal reasons. Please review this page regularly. Continued use of the Site implies acceptance of any updates.

CONTACT US

If you have any questions, concerns, or requests about this Privacy Policy or your personal data, please contact us:

📧 Email: support@aurabedding.in